Search Engine Marketing

Search engine marketing indicates to the process wherein marketers exploit right set of keyword phrases in bringing traffic from the relevant segment. Search engine optimisation is one way of doing SEM to optimise the site including its contents, site design and architecture. Content optimisation is actually modifying the site's contents or reorganising those with the purpose of making the site more reachable and more visible to the targeted audience and make the website better presentable. Many factors are involved in the process of search engine marketing so that the site invites indexing spiders from major search engines including Google, MSN and Yahoo. Consequently, the site results in higher ranking, increase in traffic up to 80 percent. Here are three key factors to consider to win the favour of top search engines for your site through SEM process......Read More